Why don't Tostitos come in little $0.99 bags like every other chip? What's so wrong with that? I like eating them. You can't argue they're any more/less flavorful than Sun Chips, Lays, Fritos, etc. I can't argue that, anyway. I googled this and I couldn't find anything about it. You think it has to do with dip sales? Like it's the only chip that rides on dip sales, so if they sold it in little bags that'd start to make people think they didn't need dip with their Tostitos, and so they'd lose that special little market niche?